For lots of folks, Facebook is just a fun time-waster. However, it can be used as a great marketing tool. There are millions of Facebook users, and it gives you lots of ways to reach them with incredible results. This piece is a great way to optimize Facebook for your business purposes.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Facebook is a content sharing medium. Facebook is not only about socializing; it’s a major source of content. You can have lots of different kinds of conversations. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Though some folks use Facebook as a way to engage in gaming or to share funny quotations, you may find it is a great way to boost your business results. Facebook can help to jump start your business. Use what you’ve learned, and you should see some incredible results.