In all of marketing history, few marketing techniques have come as close to delivering a personal touch as mobile marketing. Mobile devices are items that most people either keep on their person or in sight for most of their waking hours. This article will build on this information and give you some helpful hints to make this type of networking work for you.
Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
Never copy someone else’s mobile strategy. Just because they may be doing well does not mean it is the right method for you. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.
More and more people are doing the majority of their web browsing directly from their mobile device as opposed to a computer. This is essential to know because if you do not direct advertising efforts toward mobile marketing, then you are completely missing out on a particularly large audience.
Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers. You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in.
Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you’ve gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
You might know that you should be using mobile marketing to drive people to your main site, but you should also use your main site to drive people to mobile marketing. The idea here is to retain customers and to keep in contact with them while they’re using mobile devices.
To summarize, you have an opportunity to connect with people on a personal scale that is otherwise unheard of in marketing. Use the tips provided here in this article to ensure that you are delivering content that is desirable to the customer and relevant to the message you are trying to send out.